Why we’re all in on performance branding – and how it can transform your growth.

Creative that connects beyond conversions

Our empathetic creative approach helps clients make a lasting emotional impact across all channels and media formats.

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Our Approach

Great creative does more than convert users in the moment; it leaves a lasting, positive impression that pays long-term dividends with brand awareness and affinity that shortens future purchase cycles and lowers overall campaign CPAs.

Playbook Media’s creative starts with a deep understanding of a brand’s target audience. Our approach is to go against the grain to stand out with empathy, humor, and authenticity that speaks directly to users’ needs and pain points – and over and over, it pays off for our clients.

Along with ideation and storyboarding, our differentiators include great talent sourcing from our rich Los Angeles network, a module-based filming methodology that provides efficient creative scale across channels, and application of the CLEAR method to leverage AI to speed up testing and iteration.

+100%

Conversions

82%

Increased Reach

50%

Decreased CAC

26%

Decreased CAC

26%

Decreased CPA

10X

Conversion Volume

87%

Increased Scale

1.8X

Increase in Leads

3X

Purchase Volume

Funnel-stage creative

Direct-response creative

Don’t just stop the user mid-scroll; strike the kind of chord that leads to industry-best CVR.

Performance branding creative

Creative with long-term emotional clout that shortens purchases cycles and lowers campaign CPAs. 

Channel-specific creative

CTV

TV-quality ads that engage your target audience on Hulu, Tubi, Pluto, and Discovery+ or through devices like Roku, Chromecast, and AppleTV.

Meta

Reels, carousels, catalog ads – our thumb-stopping creative spans all formatting options to hit your target KPIs.

TikTok

Whether your goal is virality, brand lift, Shop purchases, or a combination, our work with creators and contextual framing is unmatched.  

YouTube

For Shorts, bumper ads, pre-roll, or any other format, our creative stands out – and sticks in the hearts and minds of the viewer.

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With the development of a high-performing creative suite of ads, new paid channels, and a solid measurement framework, Playbook has helped Elfster accelerate our growth with new dimensions to reach new audiences.

Thomas Shin
Chief Growth Officer at Elfster