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3x purchase volume increase with Facebook advertising

The Challenge(s)

When HelloFresh, a leading meal kit company, needed to increase purchases in select European regions within strict efficiency goals, they looked to Playbook Media to help.

<span data-metadata=""><span data-buffer="">The Playbook

  • After analyzing HelloFresh’s business model and customer journey, the Playbook Media team proposed extending the 1-day optimization window used for most of the client’s ads.
  • Playbook Media focused on regular creative testing coupled with an ongoing analysis of creative strategies employed by HelloFresh’s competitors
  • The Playbook Media team supported the client with in-depth reporting, providing performance analysis and advising on next steps to hit business goals.
  • We concluded that HelloFresh targeting should account for purchase latency from users doing their research and considering other options.

Results

3x

Purchase volume

8%

Increased budget

21%

Decreased cost per purchase

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