Winning Ads Are More
Than Pretty Pictures
Boosting ad performance doesn’t happen with great visuals alone. To capture the attention and loyalty of online shoppers and digital subscribers, you need to combine the impact of effective creative with the power of proven strategy and reliable measurement.
Win with Full-Funnel Creative Development
Playbook’s experts are your strategic, performance-driven partners. We’ll drive growth and efficiency by owning: campaign strategy, testing methodology, concept ideation, storyboarding, creative direction, asset development, editing, and campaign management.
Creative That Performs
We help you win by understanding and aligning with your business goals, customizing creative packages to match your needs and budget, and developing performance-based ad creative that drives tangible results.
VR
Game
600%
Decrease in
Cost Per App Install
Clean Energy
Brand
23%
Decrease in Peak-Season CACs
Mortgage
Lender
75%
Increase in
ROAS YoY
Types of Creative
Channel-First Creative
Campaign assets that are built and customized specifically for Facebook, Instagram, TikTok, and other channels where your ads are running.
CTV
TV-quality ads that engage your target audience on Hulu, Tubi, Pluto, and Discovery+ or through devices like Roku, Chromecast, and AppleTV.
Landing Pages
Conversion-driven visuals and strategic messaging for landing pages that educate your buyers and push them toward making a purchase.
UGC
Fun, creative, and original content from real people talking about your products or services in ads that run on Facebook, Instagram, and TikTok.
Product Launches
Strategic videos, graphics, photos, and copy that help promote an upcoming product launch your business is planning.
Influencer Ads
Content produced by influencers (with established, relevant followers) who know how to communicate with your target audience.
Request a Free Creative Audit
Not happy with your current campaign performance or creative assets? Our team is ready to help you diagnose the problem and put a strategic, performance-driven plan together to help you get more from your ads and ad creative.
“We needed to efficiently scale conversions from Facebook during the peak summer period. Playbook Media helped us 10X our conversions while lowering our overall CAC.”
— Melissa Caldwell, Head of Growth at OhmConnect
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