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How Playbook Media Increased Revenue and Decreased CAC

The Challenge(s)

  • Scaling customer acquisition within set monthly budgets.
  • Reducing customer acquisition costs while scaling revenue.
  • Avoiding sales and discounts to maintain premium brand positioning.

<span data-metadata=""><span data-buffer="">The Playbook

After diving deep into PLAE’s sales data, Playbook Media found that marketing budget and ad spend were being improperly distributed across the sales funnel. The team executed on a strategy that increased the pool of targeting segments, developed new creative assets and tested performance in both prospecting and retargeting funnels.

Results

36%

Revenue increased by 36% Q/Q, when it had decreased in the year prior.

26%

Overall CAC decreased by -26% Q/Q.

66%

Cost per purchase from existing customers decreased -66% Q/Q.
In addition to efficiency in our paid marketing efforts, Playbook has aligned our direct response and brand strategy.

Jeff Ha

VP Ecommerce PLAE Shoes

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