Imperfect Foods - Playbook Media

Finding and Converting New Audiences with Influencer Marketing

The Challenge(s)

Scale influencer marketing with predictable and positive ROI.

The Playbook

Work with Influencers to create high quality posts, promoting the brand promise in their own voice.
Boost a modified version of the Influencers post – within the Influencers account – delivering to the Brands’ target audiences.
Benchmark the results against existing direct response campaigns.

Results

50%

lower CAC (cost per acquisition)

250%

250% increase in CTR (clickthrough rate)

Playbook Media helped us expand our brand messaging through the voice of Influencers – allowing us to reach new audiences on Facebook/Instagram.

Aleks Strub

CMO

+100%

Conversions

82%

Increased Reach

50%

Decreased CAC

26%

Decreased CAC

26%

Decreased CPA

10X

Conversion Volume

87%

Increased Scale

1.8X

Increase in Leads

3X

Purchase Volume

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