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Producing Direct Response Video Creative that Converts for a B2C Energy Company

The Challenge(s)

Develop video ad creative that drives high Facebook and Instagram clickthroughs and conversions – at varying budget levels.

<span data-metadata=""><span data-buffer="">The Playbook

  • Partner with high-end LA Production Studios to use their excess capacity between brand projects for single day, cost-efficient shoots.
  • Structured video creative in modular formats, resulting in 100s of assets.
  • 5-week turnaround from concepting to launch.
  • Test different video components to determine the best performing combination.
  • Leverage cut-downs from the master video to drive ongoing results in lower-funnel audiences.

Results

966%

Increased Conversions

8X

Spend on Facebook

23%

decrease in CAC
We needed to efficiently scale conversions from Facebook during the peak summer period. Playbook Media helped us 10X our conversions while lowering our overall CAC.

Melissa Caldwell

Head of Growth at OhmConnect

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