Performance branding is 2025’s most underrated growth strategy. Get the definitive eBook!
The secret to sustainable, efficient growth is next-level brand marketing. Break performance marketing’s cycle of diminishing returns and explore our Performance Branding service.
Performance Branding is an approach to performance marketing that understands investing in branding can drive more efficient results than direct response campaigns alone.
Many advertisers invest far too heavily in direct response. The lure of immediate results and pressure to avoid risk obscures the reality that each additional dollar invested yields lower returns and that the main beneficiaries of performance marketing are the bottom-of-funnel ad channels themselves.
Today, marketers are still investing past the point of negative returns without even realizing it!
Luckily, modern data science can provide a clear understanding of reality to free up wasted budgets and prove there is a better way forward.
Performance branding has been the secret weapon of the world’s biggest brands for over a century. Get the full performance branding story (with recommendations on how to get traction) in our definitive eBook, or learn how Playbook used performance branding to drive transformative 2024 growth for Elfster.
Every marketer should know that creative is the difference between an effective impression and one that falls flat. Great creative – including video, short-form video, influencer, UGC, and a host of thematic variations – is absolutely essential in the awareness stage; it is THE driver of brand affinity and ultimate revenue growth when media and measurement systems are in place. Playbook Media’s creative team takes a holistic approach to our clients, combining multi-media expertise with rich understanding about your customer, product, and brand to drive results and a lasting brand perception.
Playbook Media is agnostic when it comes to media channels. The right channel for the right product and audience is the key to unlocking Performance Branding. Playbook Media assesses the media mix to determine where the greatest opportunities exist to invest in wide-reaching upper-funnel placements that attract new customers to conversion campaigns. We then apply our best-in-class strategies and creative testing frameworks to harness the full power of the platforms where your most valuable users engage: Meta, TikTok, Google, LinkedIn, and beyond.
Stopping at the basics of measurement is a surefire way to waste budget. Our measurement techniques aim to get the very most out of each dollar of your marketing spend. We use a combination of geo lift tests, MMM analyses, incrementality assessments, and marginal return assessments to understand where to cut, reallocate, and shift – within single platforms or across holistic campaigns.
Our work with advanced measurement has helped many brands understand the business impact of brand campaigns and break the addiction of over-investing at the bottom of the funnel. Proof of our robust full-funnel approach: lower engagement and acquisition costs, with a steady supply of new users from more comprehensive reach.
Creative repository:
Advanced channel scaling:
Measurement strategy consulting:
