Why we’re all in on performance branding – and how it can transform your growth.

Welcome to the Playbook Blog

Get the latest insights on marketing breakthroughs for high-growth brands.

Most Recent Blog

12 Ways to Win Q4 as a Non-Holiday Advertiser

Black Friday and the holidays present unique challenges and opportunities for advertisers in financial services, SaaS, and lead generation. These brands typically can't run retail sales or discount their offerings, ...

Playbook Media

November 21, 2025

LIFETIME VALUE

Unlocking Q4 Growth with Media Mix Modeling

Playbook Media

August 14, 2025

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Why Marketers Need a Testing Mindset to Scale

Bryan Karas

July 17, 2025

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Why CTV isn’t the only Performance Branding Channel

Playbook Media

July 10, 2025

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Are You Ready for CTV? Here’s How to Know

Erica Peacock

June 4, 2025

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Is CTV Advertising Worth the Investment? Here’s a Low-Risk Way to Decide

Erica Peacock

May 29, 2025

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Performance Branding to Offset Budget Instability: 4 Moves to Future-Proof Marketing Spend

Dereka Smith

May 22, 2025

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Is Your Marketing ROI Declining as Spend Increases?

Dereka Smith

May 15, 2025

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How We Measure the Value of Brand Campaigns

Bryan Karas

May 8, 2025

LIFETIME VALUE

Brand Isn’t a Product — It’s a Promise That Drives Performance

Chris Donovan

April 28, 2025

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