Why we’re all in on performance branding – and how it can transform your growth.

Built By Operators.
Measured By Revenue.

Playbook is a performance-led growth partner that combines strategy, creative, media, analytics, and AI into a single, accountable system designed to scale what actually matters.

Trusted by category-defining brands

Built by Operators Who’ve Owned the Outcome.

Our team has been responsible for real budgets, real targets, and real results. That experience shapes how we partner and how we measure performance.

Bryan Karas

CEO

Erica Peacock

CEO

Brian Zweig

CEO

Monika Ellis

CEO

Jimmy Liao

CEO

Erin Bartynski

CEO

Noah Dove

CEO

Andrea Cheung

CEO

Ian Garcia

CEO

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