Why we’re all in on performance branding – and how it can transform your growth.

Finding and Converting New Audiences with Influencer Marketing

The Challenge(s)

Scale influencer marketing with predictable and positive ROI.

The Playbook​

  • Work with Influencers to create high quality posts, promoting the brand promise in their own voice.
  • Boost a modified version of the Influencers post – within the Influencers account – delivering to the Brands’ target audiences.
  • Benchmark the results against existing direct response campaigns.

Results

50%

lower CAC (cost per acquisition)

250%

250% increase in CTR (clickthrough rate)
Playbook Media helped us expand our brand messaging through the voice of Influencers – allowing us to reach new audiences on Facebook/Instagram.

Aleks Strub

CMO

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