Category: The Daily

How Brands Use Nostalgia To Boost Sales and Increase Brand Awareness

John Cena, the pro wrestler turned Hollywood movie star, has done a lot of things during his long career. Most recently, Cena teamed up with Skyy Vodka to create a new campaign about what it’s really like to be American – diversity, inclusion etc. In one of the videos, Cena seduces the audience as he […]

How Chatbots Can Help Your Ecommerce Business This Holiday Season

A great customer experience is the number one expectation customers have going into this year’s holiday season. Whether they’re shopping in stores or online, the holidays can give customers and employees anxiety attacks over purchasing, returns, discounts etc. Lucky for us, some really fantastic people created something called a “chatbot” that can service customers online […]

How To Use Small Data To Drive Marketing Results For Your Business

Big data, big data, big data – it’s all anyone talks about…but for some reason “big data” is this untouchable unicorn package of information that most companies can’t get access too – let alone take advantage of… But fear not friends. Small data is all you really need to drive significant marketing results like improving […]

An Inside Look at Macy’s Internal Employee Influencer Program

Earlier this year Macy’s came up with a crazy idea – let’s utilize our own employees as influencers to help promote our brand and products. And what was a test of 20 employees “ambassadors” has turned into a full fledged influencer network with over 300 employees. In a perfect world it makes sense – the […]

3 Marketing Lessons from the Head of Branding at Farmers Group

According to Leesa Eichberger, head of brand marketing at Farmers Group, you have to be memorable. “We’re producing good enough work that people are remembering our advertising, and that’s one of the big things in this crazy media world is making sure your ads are memorable. You’re not just targeting and yelling like a bad […]

How Top Brands Trigger Emotional Responses to Drive Engagement

The key to most of Jaguar Land Rover’s most recent marketing campaigns is partnerships – collabs ranging from an experience with James Bond, men’s shoe designs with Clarks brand and even a short film with Hans Zimmer. Marketing partnerships are important and every company should try to find partners who align with their brand – […]

Legal Considerations That’ll Protect You During an Influencer Marketing Campaign

Alright! You’ve been working on this new influencer marketing campaign for months. You finally landed some solid influencers that match up perfectly with your target audience. You and the influencer collaborated on a couple of videos, a blog post and multiple Instagram pics… Then the unthinkable happens, the influencer goes off the rails – one […]

How to Use Google Search Data For Marketing Campaign Ideation

Unilever deodorant brand Degree just launched a marketing campaign to end all marketing campaigns – it has every element of creative, the use of influencers, branded hashtag, marketing partnerships, experiential event marketing…everything! The campaign even capitalizes on the growing wellness and fitness trend… The marketing team at Degree pretty much pulled out all the stops […]

How Away Used Content to Build a Brand That Sells a Lifestyle

Away, the direct-to-consumer lifestyle luggage brand, is probably one of the most focused companies I’ve ever read about… The founders, Steph Korey and Jen Rubio, are former Warby Parkers who discovered a pain point while traveling and decided to do something about it – boom, Away was born. If you’re not spending thousands on Louis […]

Marketing Lessons From Banksy’s Self Destructing “Girl With The Balloon”

Banksy’s famous street art, “Girl With the Balloon,” shred itself after selling for over a million bucks at a Sotheby art auction in London – everyone lost their mind. What was supposed to be a jab at consumerism and the mainstream art game where elites are hoarding piece after piece, turned out to be an […]