Category: The Daily

Facebook Advertising Support Ecosystem

Ever wonder why your business isn’t getting the best support from Facebook Ad reps? In the second episode of The Playbook Media podcast, Bryan shares his vast knowledge on the internal workings of the Facebook Support Ecosystem.   Podcast Timeline: 2:15 – Bryan, former Facebook employee shares insights into the Facebook advertising support ecosystem. 2:18 […]

Facebook Media Buying Tips

Bryan Karas leads a discussion on Facebook media buying and how to optimize performance across your account. Watch the video below or press play on the podcast widget: Podcast Timeline: 1:10 – Bryan, CEO at Playbook Media, shares experience working at Facebook for 4 years before creating Playbook Media  3:10 – Tip 1: Use Post […]

How Retail Giant American Eagle Creates Authenticity With Their Customers

It’s a weird concept, but today, every brand is fighting to be more and more authentic… From unpolished marketing videos to cause marketing campaigns, brands continue to manufacture ways to “appear” real or to come off as socially driven. And one way the retail brand American Eagle creates authenticity with their GenZ customers – a […]

What We Learned From Shutterstock’s 2019 Creative Trends Report

This isn’t 2010 anymore so you’re probably trying really hard to stay away from stock photography. But regardless of how you feel about stock photography, Shutterstock’s 2019 Creative Trends report provides real insights into what’s hot and it’s a gem of a find for any marketer. Shutterstock gathered data on billions of image, video and […]

How to Authentically Write Sales Copy That Converts

There’s no doubt that the consumer is getting really good at sniffing out inauthenticity – and it really only takes one person to know you’re faking it to ignite a Twitter firestorm. But that can all be avoided… Flint McGlaughlin of MarketingExperiements gives us great insight on how marketers today should be communicating with and […]

Why Google’s “Home Alone Again” Became the Most Popular Holiday Ad in 2018

Oh…the holidays, when marketers love to broadcast campaigns with heartwarming and sentimental themes – the family all together at the dinner table, opening gifts around the Christmas tree, you’ve seen it… But according to AcuityAds analysis, it’s not sentimental themes that win this year…it’s humor. First off, humor, when done correctly, always wins – especially […]

Brands Collaborating With Pop Artists Will Be 2019’s Hottest Trend

One trend that marketer’s really don’t think about is how much the younger generations – by younger generations we’re talking the 15-30 year olds – love streetwear and pop art. And it’s making people tons of money. In the beginning, streetwear was just the style of urban youth and no one really thought anything of […]

How to Leverage AI and Create a Hyper Personalization Powerhouse

Marketers have been talking for years about personalization – everything from the emails customers receive, the ads they see, the pages they land on, and the content they read. We talk about how much personalization benefits the customers experience and in return the bottom line. But how many marketers are truly leveraging personalization? Less than […]

How to Use Branded Merchandise to Reach the Millennial Market

Now a days, you can’t just build a great product and expect success…you need to build a great brand too. So what are great brands, who have great products, doing to compete? Building more “great” products – no, not in the form of lasers but in the form of ugly Christmas sweaters and bartending robots. […]

How Yellow Tail Is Using UGC During The Super Bowl To Sell More Wine

The Aussies are at it again…but this time they aren’t using Crocodile Dundee to reach an American audience, they’re using the most celebrated, heartwarming holiday of the year – the Super Bowl. The Australian winemaker, Yellow Tail, launched a user-generated content (UGC) campaign asking its followers to “share a six-second video of what makes them […]