Category: The Daily

Brands Need to Adapt to the New Consumer Behavior by Building Communities

Back in the day before iPhones and instant communication and data transfer, brands were able to sell a story, come up with a few value props, write some exceptional copy and boom – sales. But today, consumers are different – expectations are higher and we’re a little more needy. So what does that means for […]

How Cup Noodle Used Merchandising to Own the Conversation on National Noodle Day

If you didn’t know already, National Noodle Day was on October 6th and millions of young people across the Internet celebrated by eating, snapping pics and sharing love stories about their dear friend Ramen. Nissin Foods, the company behind two notorious brands – Cup Noodle and Top Ramen – decided to go all in by […]

What TGI Fridays Can Teach Marketers About Collecting Data

Yes, even casual dining chains needs to survey their customers to collect data and improve their service every once in a while. TGI Fridays is doing just that – they recently started bringing “smartphone type devices” along with the bill to their customer’s tables. The goal is to get feedback on the food, service etc […]

Twitch is Banned in China and That’s Great News for Advertisers

Usually when advertisers lose access to millions of users that’s a bad thing (Twitch boasts over 15 million DAU). But the fact that China banned access to Twitch is proof that the platform is ready to explode (domestically and internationally). And Amazon knows this… Which is why they’re removing their ad-free subscription model and moving […]

What’s Really Holding Back The Power of Content Marketing?

There was a very interesting article I came across that talked about “What’s Really Holding Content Marketing Back.” The author, Danny Blackburn, goes on to say that “As more brands continue to move their focus to digital, we now have more teams – branding, PR, social media, customer service, SEO, sales – producing more content […]

Report: Facebook and Accenture Help Us Understand the Evolving Path to Purchase

Understanding and optimizing a customer’s path to purchase is almost as tricky as Frodo and Sam’s travels through the Old Forest on their way to Mordor. Except this time we don’t expect someone to drop a gold ring into an endless pit of fire…we expect them to buy it, leave a review, tell their friends […]

How Personalized Landing Pages Decrease Bounce Rates & Boost Conversions

Competing in Google search is no easy task – especially for smaller retailers. When you don’t have an ad budget the size of the Amazons, the Best Buys and the Wayfairs of the world, it’s hard to control when your ads show up or where your ads are placed. But you do have control over […]

How In-Car Technology is Shaking Up the Mobile Commerce Industry

I came across a very interesting article about how in-car technology is giving a new meaning to mobile commerce – that people spend upwards of 200 billion dollars each year while on their commute. Visa and Pymnts.com reported that “nearly three quarters of all commuters surveyed, and 82% of millennials with long commutes, said they […]

The Secret to Getting People To Watch Full Video Advertisements

NBC recently partnered with YouTube to promote the upcoming season of the network’s sitcom “The Good Place.” The video ads encouraged viewers to watch the full six second ad by rewarding them with exclusive access to a “sneak peek” clip of Season 3. Okay – I see you NBC – and I like it…. 67 […]

Music Festivals: How Brands Continue to Crush it at Coachella

Festivals like Coachella, the nation’s largest and most diverse music event, continue to sell out faster than Ice Cube going from Boyz in the Hood to Are We There Yet?. And this year the festival, despite raising it’s prices, sold out in 35 minutes… You’d think that people, mostly cool millennials, who shell out more […]