Why we’re all in on performance branding – and how it can transform your growth.

Welcome to the Playbook Blog

Get the latest insights on marketing breakthroughs for high-growth brands.

Most Recent Blog

Is Your Marketing ROI Declining as Spend Increases?

I bet you've heard this before: "We need to double our marketing budget to double our results."  Of course, marketing doesn't work like that, and pretending it does costs companies ...

Dereka Smith

May 15, 2025

LIFETIME VALUE

New-Channel Tests: How Can You Tell If They’re Working?

Bryan Karas

October 10, 2022

LIFETIME VALUE

In a Growth Slump? Shift Your Focus to the Right KPIs

Bryan Karas

October 5, 2022

LIFETIME VALUE

Advertising Channel Expansion: Which Channels Should You Prioritize?

Bryan Karas

October 3, 2022

LIFETIME VALUE

How Improving Customer Experience Can Help You Battle the Loyalty Recession

Bryan Karas

September 28, 2022

LIFETIME VALUE

Advertising Channel Expansion: When Is It Time to Test?

Bryan Karas

September 23, 2022

LIFETIME VALUE

CBD Advertising on Facebook: Red-Tape Workarounds and Strategies for Success

Bryan Karas

August 23, 2022

LIFETIME VALUE

What is Product Channel Fit and Why is it Crucial to Growth?

Bryan Karas

August 8, 2022

LIFETIME VALUE

Designing Ad Creative During COVID-19

Bryan Karas

October 8, 2020

LIFETIME VALUE

The Pros and Cons of Comparative Advertising

Bryan Karas

September 21, 2020

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