Why we’re all in on performance branding – and how it can transform your growth.

Welcome to the Playbook Blog

Get the latest insights on marketing breakthroughs for high-growth brands.

Most Recent Blog

Are You Ready for CTV? Here’s How to Know

Most brands are curious about CTV. But wanting to try it and being ready to leverage it effectively are two different things. Here's the truth: CTV isn't magic. It won't ...

Erica Peacock

June 4, 2025

three people sitting in a museum looking at a wall of people's faces

LIFETIME VALUE

Get More from Your Meta Money, Part 3: Consolidate Campaigns

Bryan Karas

February 14, 2024

A shopping display with handbags

LIFETIME VALUE

Get More from Your Meta Money, Part 2: An Advantage+ Shopping Hack for Lead Generation

Bryan Karas

February 6, 2024

LIFETIME VALUE

Get More from Your Meta Money, Part 1: Consolidate Your Audiences

Bryan Karas

January 30, 2024

LIFETIME VALUE

New-Channel Tests: How Can You Tell If They’re Working?

Bryan Karas

October 10, 2022

LIFETIME VALUE

In a Growth Slump? Shift Your Focus to the Right KPIs

Bryan Karas

October 5, 2022

LIFETIME VALUE

Advertising Channel Expansion: Which Channels Should You Prioritize?

Bryan Karas

October 3, 2022

LIFETIME VALUE

How Improving Customer Experience Can Help You Battle the Loyalty Recession

Bryan Karas

September 28, 2022

LIFETIME VALUE

Advertising Channel Expansion: When Is It Time to Test?

Bryan Karas

September 23, 2022

LIFETIME VALUE

CBD Advertising on Facebook: Red-Tape Workarounds and Strategies for Success

Bryan Karas

August 23, 2022

Subscribe to the blog

Let's Talk

In 30 minutes, we’ll help you find millions of wasted marketing dollars.
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.