Why we’re all in on performance branding – and how it can transform your growth.

Welcome to the Playbook Blog

Get the latest insights on marketing breakthroughs for high-growth brands.

Most Recent Blog

Why Marketers Need a Testing Mindset to Scale

For early-stage marketers, developing a testing mindset is crucial for unlocking growth. I've witnessed this play out repeatedly with the high growth businesses I have worked with at Playbook Media ...

Bryan Karas

July 17, 2025

LIFETIME VALUE

Effective Ad Creative Testing Strategies: How to Run A/B Tests in 2025

Erica Peacock

April 10, 2025

LIFETIME VALUE

5 Ways to Measure CTV Performance

Erica Peacock

April 3, 2025

LIFETIME VALUE

CTV Isn’t Just a Brand Play —Here’s How to Make It Perform

Erica Peacock

March 27, 2025

LIFETIME VALUE

Boost Customer Lifetime Value with Performance Branding

Dereka Smith

March 18, 2025

LIFETIME VALUE

Why Your Paid Media Strategy Is Maxed out—and What Comes Next

Dereka Smith

March 11, 2025

LIFETIME VALUE

How Smart Marketers Use AI to Elevate Creative Advertising

Dereka Smith

March 4, 2025

LIFETIME VALUE

Why Top Marketers Are Ditching Safe Data for Bold Ideas

Dereka Smith

February 25, 2025

LIFETIME VALUE

Why Your Best Customers Aren’t Clicking Your Ads: The Performance Branding Secret

Dereka Smith

February 18, 2025

LIFETIME VALUE

The Emerging Advertising Trend That Might Spell Trouble for Google and Meta

Bryan Karas

January 22, 2025

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