Why we’re all in on performance branding – and how it can transform your growth.

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Get the latest insights on marketing breakthroughs for high-growth brands.

Most Recent Blog

Why CTV isn’t the only Performance Branding Channel

CTV has become a go-to for performance branding, blending the broad reach of traditional TV with the precision of digital targeting. But as powerful as CTV is, it’s not the ...

Playbook Media

July 10, 2025

LIFETIME VALUE

Is CTV Advertising Worth the Investment? Here’s a Low-Risk Way to Decide

Erica Peacock

May 29, 2025

LIFETIME VALUE

Performance Branding to Offset Budget Instability: 4 Moves to Future-Proof Marketing Spend

Dereka Smith

May 22, 2025

LIFETIME VALUE

Is Your Marketing ROI Declining as Spend Increases?

Dereka Smith

May 15, 2025

LIFETIME VALUE

How We Measure the Value of Brand Campaigns

Bryan Karas

May 8, 2025

LIFETIME VALUE

Brand Isn’t a Product — It’s a Promise That Drives Performance

Chris Donovan

April 28, 2025

LIFETIME VALUE

Designing for Attention: Creative Principles Every Digital Advertiser Should Know

Dereka Smith

April 23, 2025

LIFETIME VALUE

Why Cutting Creative Corners Tanks Your Paid Media ROI

Andrea Cheung

April 16, 2025

LIFETIME VALUE

Effective Ad Creative Testing Strategies: How to Run A/B Tests in 2025

Erica Peacock

April 10, 2025

LIFETIME VALUE

5 Ways to Measure CTV Performance

Erica Peacock

April 3, 2025

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