Why we’re all in on performance branding – and how it can transform your growth.

Welcome to the Playbook Blog

Get the latest insights on marketing breakthroughs for high-growth brands.

Most Recent Blog

Performance Branding to Offset Budget Instability: 4 Moves to Future-Proof Marketing Spend

To be or not to be in recession… your guess for the coming months is as good as ours. One thing is clear and certain: if you are a B2C ...

Dereka Smith

May 22, 2025

Many traffic signs piled onto each other

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Is It Time to Ditch Your Agency? These Signs Point to Yes

Bryan Karas

June 26, 2024

A crowd of blurred poeple walking up a broad flight of stairs.

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4 Mistakes to Avoid When Creating Google Ads Audiences

Bryan Karas

June 12, 2024

Crowd of blurred action and people in a shopping district

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3 Ways to Use Audience Lists to Power Up Your Performance

Bryan Karas

May 29, 2024

Multi-colored illustrated funnel with a cartoon hand drawing a connecting line

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One Client’s Road to a Healthier Media Mix—Could It Work for You?

Bryan Karas

May 23, 2024

The words "be smart" with an illustration of a light bulb.

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A Cleanse for Your Unhealthy Search and Social Attribution

Bryan Karas

May 14, 2024

Woman with a brown ponytail in a lab coat pouring blue liquid from a beaker into a test tube.

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“Search won’t scale, and social won’t work.” Now what?

Bryan Karas

May 8, 2024

A hand with colorful bracelets pointing to a location on a city map

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Get More from Your Meta Money, Part 10: Test Broad Vs. Strategic Targeting

Bryan Karas

April 25, 2024

Someone holding a cellphone with jacket options on a shopping site.

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No Time for a Marketing Audit? Make These Four Search Fixes

Bryan Karas

April 9, 2024

Blue diamonds with different symbols inside of them, including a yellow CRM.

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Get More from Your Meta Money, Part 9: Meta’s New Conversion Leads—a Performance Marketer’s Review

Bryan Karas

April 3, 2024

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