Why we’re all in on performance branding – and how it can transform your growth.

What You Need to Know About Social Algorithms to Maximize Organic Performance

Bryan Karas

October 2, 2018

Woe was the day when every search marketer’s jaw dropped the moment Google unleashed the Panda update – then the Penguin came and it was absolute chaos.

Now the social platforms are having a go at it…

It seems like Facebook and Instagram are constantly making updates and changes to their algos – so how do we work with these systems to maximize organic performance on social platforms?

Instagram this Facebook…

Earlier this year, Zuck came out and said “You’ll see less public content like posts from businesses, brands, and media. The public content you see more will be held to the same standard – it should encourage meaningful interactions between people.”

He was talking specifically about Facebook but since IG is owned by FB we can only assume that the algo transfers over

Facebook wants “active” engagement – so getting shares and comments on your posts is crucial. Posts, updates – whatever you call them these days – need to inspire discussion and the more your posts inspire discussion the more Facebook will label them meaningful. And meaningful content gets prioritized in the feeds.

Battlesuit Engage!

Competing for engagement on social media has caused great marketers tons of pain and suffering over the years…but not today!

Let’s take a look at how we can work with the algorithm:

  • You must upload video directly to the platform – videos uploaded natively to FB have a 186% higher engagement rate.
  • Create “micro moments” with super short videos – videos earn more engagement than static images and text updates.
  • Utilize new product updates like Facebook/Instagram Live and Stories.
  • Learn how to use GIFs and Memes that align authentically with your brand.
  • Add User Generated Content as an asset to your content marketing calendar.
  • Hackvertise” your way into the current conversations your customers and followers engage in.

Most marketers HATE an algorithm but we look at it another way. There’s a famous quote that says “the enemy of my enemy is my friend.” So treat the algo like your friend and you’ll do just fine…


How Top Brands Continue to Grow Their Organic Reach on Social Media

All hope is not lost when it comes to organic reach on social media. Brands like Bored Panda, REI and Vox continue to crush it organically on Facebook and Instagram. Learn how they do it…


Sh*t You Need to Know

Google is getting into game streaming…

Pinterest’s new ad products lead $1 billion ad revenue forecast

Twitter publishers can now monetize videos viewed by global audiences

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About the Author

Bryan Karas

CEO

On a mission to save businesses $100M in wasted marketing spend by 2026. CEO at Playbook Media/ GrowTal, Angel Investor, Startup.

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