Author: Jay Delo

How to 10X Your Instagram Followers & Create Amazing Brand Experiences

Dos Toros, a fast casual Mexican joint with locations in New York and Chicago, was trying to figure out a way to boost their presence on Instagram. So they decided to make a meme account – that’s right…a meme account. If there’s anything that burrito eating GenZers and Millennials love it’s a great meme. The […]

Twitch is Banned in China and That’s Great News for Advertisers

Usually when advertisers lose access to millions of users that’s a bad thing (Twitch boasts over 15 million DAU). But the fact that China banned access to Twitch is proof that the platform is ready to explode (domestically and internationally). And Amazon knows this… Which is why they’re removing their ad-free subscription model and moving […]

What’s Really Holding Back The Power of Content Marketing?

There was a very interesting article I came across that talked about “What’s Really Holding Content Marketing Back.” The author, Danny Blackburn, goes on to say that “As more brands continue to move their focus to digital, we now have more teams – branding, PR, social media, customer service, SEO, sales – producing more content […]

Report: Facebook and Accenture Help Us Understand the Evolving Path to Purchase

Understanding and optimizing a customer’s path to purchase is almost as tricky as Frodo and Sam’s travels through the Old Forest on their way to Mordor. Except this time we don’t expect someone to drop a gold ring into an endless pit of fire…we expect them to buy it, leave a review, tell their friends […]

How DTC Brands Use Physical Stores To Boost Online Sales

Why does opening a luggage brick-and-mortar store sound so 1987 to me? Well, for Away, the online DTC premium luggage designer and manufacturer, it sounds more like 2017…and it’s all good! They thought that opening a brick-and-mortar store would drive better brand awareness (but not necessarily revenue) and they were wrong. According to the company, […]

Watch the Greatest Video Ever Created Explaining the Marketing Funnel

We can’t deny it…marketing people love a good funnel – and Dr. Flint McGlaughlin, CEO of MarketingExperiments, lays out the flaws behind the ways most marketers think about them… In the quick video, he tells us that you need to flip the funnel upside down…and “all marketing should influence a decision – if not, it’s […]

How Brands Can Build Consumer Trust on Social Media

The very interesting and loooong report titled, The 2018 Edelman Trust Barometer Special Report: Brands and Social Media, tells us that consumers around the world want brands to help fix all these issues revolving around social media…. To be more specific, consumers feel like brands should pressure Facebook and other social platforms to safeguard personal […]

How Personalized Landing Pages Decrease Bounce Rates & Boost Conversions

Competing in Google search is no easy task – especially for smaller retailers. When you don’t have an ad budget the size of the Amazons, the Best Buys and the Wayfairs of the world, it’s hard to control when your ads show up or where your ads are placed. But you do have control over […]

How Brands Turn Cause Marketing Campaigns into Millions Worth of Media Coverage

SodaStream recently partnered with the Oceanic Society to create a campaign that takes a stand against the overuse of disposable plastic bottles. The campaign name, Drowning Liberty, includes a 20 foot high Statue of Liberty replica “drowning” in a steel cage full of disposable plastic bottles. SodaStream also created a limited edition “Be the Change” […]

Hurray For Advertisers! Podcast Advertising Attribution is Coming

We’ve talked up podcast advertising a lot and for good reason – the platform has a highly engaged audience that likes to spend money. Podcast hosts have the complete trust of listeners and that’s all you can really ask for as an advertiser… Despite projected ad spend in the US market to be $659 million […]