Author: Jay Delo

Brands Need to Adapt to the New Consumer Behavior by Building Communities

Back in the day before iPhones and instant communication and data transfer, brands were able to sell a story, come up with a few value props, write some exceptional copy and boom – sales. But today, consumers are different – expectations are higher and we’re a little more needy. So what does that means for […]

How Cup Noodle Used Merchandising to Own the Conversation on National Noodle Day

If you didn’t know already, National Noodle Day was on October 6th and millions of young people across the Internet celebrated by eating, snapping pics and sharing love stories about their dear friend Ramen. Nissin Foods, the company behind two notorious brands – Cup Noodle and Top Ramen – decided to go all in by […]

What TGI Fridays Can Teach Marketers About Collecting Data

Yes, even casual dining chains needs to survey their customers to collect data and improve their service every once in a while. TGI Fridays is doing just that – they recently started bringing “smartphone type devices” along with the bill to their customer’s tables. The goal is to get feedback on the food, service etc […]

New Sony Partnership Let’s Viewers Shop Directly From Their Smart TV

We have self driving cars, space rockets that can came back to Earth and land safely and untraceable digital currencies but we’re still not at a time when I can just stick my hand into the television set and grab anything I want. I know…what a shame. But Sony’s new partnership with Connekt is a […]

How To Crush It On Reddit Using GIFs And Videos

Only a year after launching its own video player, giving their users the ability to record and upload their own videos natively to the platform, Reddit reported users uploaded 996,000 videos in August 2018 – up 31 percent year over year. Reddit users also watch more than 400,000 hours of native videos per day and […]

Three Marketing Lessons From The Mind of Seth Godin. You’re Welcome…

If you’re not familiar with Seth’s Blog then you’re in for a real treat. Although Seth – we call him Seth – is one of the top marketing minds in the universe, this particular blog is more of a personal journal. It’s like he just jots down thoughts and publishes them online – and it’s […]

What You Need to Know About Social Algorithms to Maximize Organic Performance

Woe was the day when every search marketer’s jaw dropped the moment Google unleashed the Panda update – then the Penguin came and it was absolute chaos. Now the social platforms are having a go at it… It seems like Facebook and Instagram are constantly making updates and changes to their algos – so how […]

How Macy’s Increased Email Marketing Open Rates and Click Through Rates

A lot of people would argue against this, but email is still the number one channel to reach and engage your customer. Unfortunately, email marketing just isn’t as sexy as creating Instagram Stories Ads or Canvas ads… According to a new study from Yes Lifestyle Marketing, 47 percent of consumers rate email as the most […]

How Brands Leverage MICRO Moments To Capture Audience Attention and Boost Engagement

There are two things happening right now – none of us can pay attention and more and more content is being pushed out everyday. As a marketer, I’ve honestly never heard of a worse combination. Lucky for us, we’re all super intelligent, adaptive to our environments and ravishingly good looking. Which means we don’t try […]

Using What You Know About Instagram Stories & Applying It To Facebook

Facebook Stories ads are now available to all advertisers and that’s great for brands who are looking for a new ad placements on the Facebook platform. Just like Instagram Stories ads, these new FB Stories ad unit includes Facebook’s full ad targeting and measurement features. Certain brands were able to test Facebook Stories ads earlier […]