Author: Jay Delo

Simple PR Mistakes You Don’t Even Know You’re Making

You are the master of your domain. There is no question about your industry, company or product that you can’t answer – but…did you answer correctly? There’s a really great article I came across that highlights the major communication mistakes startups make in PR situations – specifically interviews and speaking engagements. The most interesting PR […]

Facebook Watch: How Marketers Will Find Value on Facebook’s Original Content Platform

Facebook Watch – which is the social network’s attempt at original programming  – is now available worldwide. Facebook launched Watch in the U.S. market a little over a year ago and the platform has grown to over 50 million monthly viewers. Facebook users come to the platform to watch more and more video. FB’s director […]

Snapchat Killer TikTok Launches in the U.S. and Every Marketer Needs to Know About It

TikTok, a social media app from China, is currently the most downloaded iPhone app and has well over 150 million daily active users (500M MAU) – the parent company, ByteDnace, acquired musical.ly earlier this year as part of their U.S. expansion strategy. “Combining musical.ly and TikTok is a natural fit given the shared mission of […]

Getting Amazon Advertising Right For The Holiday Season

We all know that Amazon has been beefing up their digital advertising platform to compete with Google and Facebook. In anticipation for the upcoming holiday season, Amazon released a new attribution update to entice more advertisers to the platform. Attribution will help marketers compare their Amazon product pages versus their own sites to better measure […]

How Ecommerce brands can maximize sales with personalized email marketing

With all these new sexy social media and messaging apps it sort of feels like email has lost its charm. Except a new report from Adobe would prove otherwise… At a macro level, email usage is up 17 percent from last year but at a more interesting level…office workers spend 2.5 hours per day with […]

How In-Car Technology is Shaking Up the Mobile Commerce Industry

I came across a very interesting article about how in-car technology is giving a new meaning to mobile commerce – that people spend upwards of 200 billion dollars each year while on their commute. Visa and Pymnts.com reported that “nearly three quarters of all commuters surveyed, and 82% of millennials with long commutes, said they […]

How to Make Sure You Never Get Banned From Advertising on Facebook

Natural Cycles, a Swedish contraceptive app, had their Facebook ad banned because they were “misleading” the effectiveness of the product. This provides an important lesson for advertisers who might push the boundaries to attract customers using copy that may or may not follow government and/or Facebook advertising policy… The ad stated that, “Natural Cycles is […]

Boosting Your Content Marketing With Native Advertising

You don’t need me to tell you that tons of content is being created and published everyday. But how do you get that content in front of the people you’re targeting? Content promotion is the backbone to any content marketing strategy. Without the right promotion that awesome video that took you 10 hours to create […]

The Secret to Getting People To Watch Full Video Advertisements

NBC recently partnered with YouTube to promote the upcoming season of the network’s sitcom “The Good Place.” The video ads encouraged viewers to watch the full six second ad by rewarding them with exclusive access to a “sneak peek” clip of Season 3. Okay – I see you NBC – and I like it…. 67 […]

How Brands and Marketers Can Create Long Form Vertical Videos for IGTV

There’s been a lot of chatter among content creators and marketers about the monstrosity that is vertical video – just imagine George Lucas shooting Star Wars in a vertical format…yuck. But with the growth in mobile and the increase in content and media consumption on these devices, vertical video formats are pretty much the norm. […]