Why we’re all in on performance branding. – and how it can transform your growth.

Performance Branding: The Growth Imperative (ebook with Rockerbox)

Performance branding – investing with clarity and advanced measurement in upper-funnel channels and storytelling creative – has transformed growth for our clients. Get the full story, important marketing history, and eye-opening data from Rockerbox in our definitive eBook, and start revolutionizing your approach.

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What You'll Learn

  • The secrets of Fortune 100 brands
  • How to measure the real business impact of the upper funnel
  • How an addiction to performance marketing curtails growth
  • Why performance branding has always worked
  • A crawl/walk/run approach to get performance branding traction
  • Recent case studies from Playbook’s performance branding clients

Author

Bryan Karas
CEO

Bryan, a founding member of Facebook’s Disruptors team, has seen all the data to know the dirty little secrets of performance marketing. He’s the strategic brain behind the performance branding approach driving growth for Playbook’s ambitious clients.

Why now?

  • Upper-funnel costs are still affordable (in other words, reach is undervalued)
  • “Growth”-stage brands aren’t adopting performance branding – yet
  • Bottom-funnel engagement will get more expensive, which makes performance branding a competitive advantage

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