Why we’re all in on performance branding – and how it can transform your growth.

Welcome to the Playbook Blog

Get the latest insights on marketing breakthroughs for high-growth brands.

Most Recent Blog

Is CTV Advertising Worth the Investment? Here’s a Low-Risk Way to Decide

I’ve been having some great conversations with current and prospective clients recently; and everyone is curious about the performance branding aspect of CTV. It’s no secret that CTV can help ...

Erica Peacock

May 29, 2025

LIFETIME VALUE

Boost Customer Lifetime Value with Performance Branding

Dereka Smith

March 18, 2025

LIFETIME VALUE

Why Your Paid Media Strategy Is Maxed out—and What Comes Next

Dereka Smith

March 11, 2025

LIFETIME VALUE

How Smart Marketers Use AI to Elevate Creative Advertising

Dereka Smith

March 4, 2025

LIFETIME VALUE

Why Top Marketers Are Ditching Safe Data for Bold Ideas

Dereka Smith

February 25, 2025

LIFETIME VALUE

Why Your Best Customers Aren’t Clicking Your Ads: The Performance Branding Secret

Dereka Smith

February 18, 2025

LIFETIME VALUE

The Emerging Advertising Trend That Might Spell Trouble for Google and Meta

Bryan Karas

January 22, 2025

Marketers are burning through their money dedicated to ad spend without incrementality testing.

LIFETIME VALUE

Run These Incrementality Tests to Free Up Wasted Marketing Budget

Dereka Smith

January 10, 2025

LIFETIME VALUE

Performance Branding: The Strategy to Reduce CAC and Boost Customer Loyalty

Dereka Smith

November 25, 2024

LIFETIME VALUE

Conquer Q5: 7 Takeaways from Our Webinar with TikTok and Oddacity

Bryan Karas

November 19, 2024

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