Why we’re all in on performance branding. – and how it can transform your growth.

Welcome to the Playbook Blog

Get the latest insights on marketing breakthroughs for high-growth brands.

Most Recent Blog

Brand Isn’t a Product — It’s a Promise That Drives Performance

(Or: how to make brand and performance stop ghosting each other) In performance marketing, we track everything—CAC, ROAS, LTV, UGC ROI (and sometimes, TMI). But here’s some real talk: if ...

Chris Donovan

April 28, 2025

Multi-colored illustrated funnel with a cartoon hand drawing a connecting line

LIFETIME VALUE

One Client’s Road to a Healthier Media Mix—Could It Work for You?

Bryan Karas

May 23, 2024

The words "be smart" with an illustration of a light bulb.

LIFETIME VALUE

A Cleanse for Your Unhealthy Search and Social Attribution

Bryan Karas

May 14, 2024

Woman with a brown ponytail in a lab coat pouring blue liquid from a beaker into a test tube.

LIFETIME VALUE

“Search won’t scale, and social won’t work.” Now what?

Bryan Karas

May 8, 2024

A hand with colorful bracelets pointing to a location on a city map

LIFETIME VALUE

Get More from Your Meta Money, Part 10: Test Broad Vs. Strategic Targeting

Bryan Karas

April 25, 2024

Someone holding a cellphone with jacket options on a shopping site.

LIFETIME VALUE

No Time for a Marketing Audit? Make These Four Search Fixes

Bryan Karas

April 9, 2024

Blue diamonds with different symbols inside of them, including a yellow CRM.

LIFETIME VALUE

Get More from Your Meta Money, Part 9: Meta’s New Conversion Leads—a Performance Marketer’s Review

Bryan Karas

April 3, 2024

A read sign in front of a window that read Special Prices, a blurred bike in the background

LIFETIME VALUE

Get More from Your Meta Money, Part 8: Test Catalog Ad Creative Types

Bryan Karas

March 27, 2024

Illustration clothing items on a computer screen

LIFETIME VALUE

Get More from Your Meta Money, Part 7: Expand Your Product Feed

Bryan Karas

March 20, 2024

A thin paintbrush runs on top of bright pink and orange pastel colors

LIFETIME VALUE

Get More from Your Meta Money, Part 6: Use Creative Optimizations

Bryan Karas

March 13, 2024

Subscribe to the blog

Let's Talk

In 30 minutes, we’ll help you find millions of wasted marketing dollars.