Why we’re all in on performance branding – and how it can transform your growth.

Facebook Media Buying Tips

Bryan Karas

November 18, 2019

Bryan Karas leads a discussion on Facebook media buying and how to optimize performance across your account. Watch the video below or press play on the podcast widget:




Podcast Timeline:

1:10 – Bryan, CEO at Playbook Media, shares experience working at Facebook for 4 years before creating Playbook Media 

3:10 – Tip 1: Use Post IDs to aggregate social proof across ads

4:49 – Imperfect Foods ad example

5:21 – How to moderate and engage with comments on your ads 

7:06 –  Post IDs won’t work with Dynamic Creative Optimization (DCO) 

7:50 – Tip 2: Leverage broad audiences in addition to Lookalikes

8:09 – Get expert insights on how to improve Facebook strategy through Playbook Media’s Facebook Ads Account Audit

9:56 – What types of creative should you leverage in broad audiences?

0:12 – Example of how our client Protalus uses broad audiences.

11:31 – Tip 3: Let your creative do your targeting for you

12:55 – Jay, Creator Director at Playbook Media, shares insight on the creative ideation process. 

13:25 – Go granular to get more specific results while keeping in mind that simple goes a long way.

15:54 – Malcolm Gladwell gave insight in his book, The Tipping Point, on how Sesame Street tested their content in front of kids.

17:53 – Bonus Tip: Broaden out your total addressable market 

20:09 – Get insights on how to launch high performing video creatives with Playbook Media’s Creative Hacking eBook. Download your free copy from our website.

 

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About the Author

Bryan Karas

CEO

On a mission to save businesses $100M in wasted marketing spend by 2026. CEO at Playbook Media/ GrowTal, Angel Investor, Startup.

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