Author: Jay Delo

What an Exercise Bike Tells Us About the Future of Video Marketing

I want you to stop for a second. Look around and count how many screens you see within a 20 foot radius – if you’re in the office then there’s probably a good amount…but if you’re at home it brings up a more interesting discussion. Peloton, the in-home exercise bike – with a screen – […]

Learn How DTC Ecommerce Brands Grow Through Product Line Extensions

Harry’s, the direct-to-consumer (DTC) men’s razor brand, is expanding its product line with body wash and bar soap products. I guess Harry’s finally reached a point where they felt comfortable using their brand power to expand into new products… To promote their new line of products they created an ad using rapper/actor Ludacris. In the […]

Lessons from a VC: How to Understand and Grow Your Power Users and Profits

Paying every single time you acquire a customer (or purchase) is not a sustainable business practice for any company – so doing everything you can to encourage repeat purchases is vital for continuous growth. And knowing who those power users are and how they engage with your brand is even more important. VC Andrew Chen […]

How Direct-to-Consumer Ecommerce Brands Can Beat the Likes of Amazon

The one way an Ecommerce brand can compete with the likes of Amazon, Walmart, Wayfair etc is to sell one thing and then make that one thing really freaking good – all while building a brand. So let’s take it back to the basics – all that stuff you learned back in college – and […]

Music Festivals: How Brands Continue to Crush it at Coachella

Festivals like Coachella, the nation’s largest and most diverse music event, continue to sell out faster than Ice Cube going from Boyz in the Hood to Are We There Yet?. And this year the festival, despite raising it’s prices, sold out in 35 minutes… You’d think that people, mostly cool millennials, who shell out more […]

Stella Artois creates new “mindfulness” audio guide to go after millennials

There’s no question that yoga, marathons, meditation and relaxation are trending with the millennial audience – I haven’t seen Sally from Accounting since she left for Bali two months ago… But that doesn’t mean a beer brand should partner up with meditation app to somehow find a way to reach a younger demographic. But according […]

Why Brands Need a Purpose Driven Marketing Strategy

When over a billion people use your “product” everyday there comes a point when a company should take responsibility and be conscious of how they influence and impact the world. That’s why Unilever, one of the world’s largest consumer goods brand, implemented a purpose driven marketing strategy that took a hard stance against stereotyping in […]

Emoji Marketing leads to crazy high open rates and less churn

First off…I want to thank the person at Leanplum who came up with the idea to track the effectiveness of emoji in marketing for a year – that’s some solid dedication to your craft. The study reports that using emoji in app push notifications increase open rates by 254 percent – Emoji in email marketing […]

Why talking to your customers – not at them – can 10X your sales

I hate to be cliche but it’s so true…people don’t buy from companies, people buy from people. And that doesn’t just apply to the way you sell in person. It applies to every piece of copy on your website, social media posts and emails – pretty much anytime your company communicates with anybody… Flint McGlaughlin […]

Branding: The Secret to Making Your Small Company Look Like a Big Company

When Leslie Ziegler joined the founding team of Rock Health, a healthcare startup incubator, in 2010 she had the daunting task of creating a brand for a small startup – even harder was making them seem legit in front of healthcare behemoths like UnitedHealthcare. Leslie was featured in a podcast and an article on First […]