Why we’re all in on performance branding – and how it can transform your growth.

Why Your Best Customers Aren’t Clicking Your Ads: The Performance Branding Secret

Dereka Smith

February 18, 2025

We’ve been sold a lie about attribution modeling that benefits ad platforms, not advertisers.” -Bryan Karas

Competitive costs in the digital marketing world are at a breaking point. With Meta’s ad costs up 30% and every brand fighting over the same pool of ready-to-buy customers, something’s got to give. 

In a recent episode on the Catching Fire podcast, our CEO, Bryan Karas, sheds light on a better way forward: performance branding. This isn’t just another marketing buzzword – it’s a practical solution backed by real results. 

Take OhmConnect, who saw their customer base jump 20% by shifting focus to educational content, or NCSA (Next College Student Athlete), who drove an impressive 30-40% more conversions by reallocating their bottom-funnel spending. 

As privacy changes shake up the digital world, these results prove what we’ve suspected all along: great marketing isn’t about chasing quick clicks – it’s about building genuine connections that convert.

What we’ve learned from this episode:

  • Most brands are overspending on bottom-funnel ads, creating expensive bidding wars.
  • Your best customers probably won’t click on your first ad – they’re doing their homework first.
  • Moving just 20% of your budget to brand awareness can transform your results.
  • Quick-click customers often bring less lifetime value than those who convert later.
  • You need to get your direct response foundation solid before scaling up.
  • Smart upper-funnel spending beats throwing more money at saturated channels.

 

Listen for more insights into the future of performance marketing:

Spotify -> https://bit.ly/4iLQn4L

YouTube -> https://youtu.be/cR7MF1pGeMQ

Ready to transform your marketing strategy? Contact us to learn how performance branding could reshape your brand’s growth trajectory.

Subscribe to the blog

About the Author

Dereka Smith

Marketing Ops/Business Development

Marketing writer Dereka Smith turns emails into money-makers at Playbook Media, where she shares her conversion-boosting secrets with fellow marketers. When she’s not crushing B2B campaigns, she’s the secret weapon behind early-stage startups that need standout storytelling backed by serious data. Follow her for copywriting that actually gets results—not just theories.

Related categories

Related Articles

LIFETIME VALUE

Is CTV Advertising Worth the Investment? Here’s a Low-Risk Way to Decide

Erica Peacock

May 29, 2025

LIFETIME VALUE

Performance Branding to Offset Budget Instability: 4 Moves to Future-Proof Marketing Spend

Dereka Smith

May 22, 2025

LIFETIME VALUE

Is Your Marketing ROI Declining as Spend Increases?

Dereka Smith

May 15, 2025

Subscribe to the blog

Let's Talk

In 30 minutes, we’ll help you find millions of wasted marketing dollars.
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.