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About Us

CEO Bryan Karas founded Playbook Media in 2017, after working with high-growth brands on Facebook’s Disruptors team, to build a better option for empowering great ideas.

No B players.
No rigid pricing models.

No increased media spend without a holistic analysis of the challenges curtailing growth. Instead, a pledge to do what it takes to make marketing work. 

Since its founding in 2017,

Playbook has exceeded growth objectives for forward-looking brands in D2C, financial services, SaaS, mobile, and beyond. We apply advanced analytics and strategy to build foundations for transformative growth, then drive that growth with best-in-class paid media campaigns fueled by high-performing, multimedia creative. 

Because no two brands have the same challenges, Playbook customizes teams of all-star subject matter experts, with packages to match, for each client. From discovery onward, every dollar and minute spent with Playbook works toward a healthier bottom line.

Meet the Team

“We’re a team of platform insiders who hustle… in the good times, but more importantly in the hard times.”

Bryan Karas
CEO
Erica Peacock
COO
Jimmy Liao
VP of Media
Monika Ellis
Director of Analytics
Chris Wong
Head of Recruiting
Joyce Lam
Director of Media
Sarah Little
Sr. Operations Manager
Vad Pishkov
Director of Media, Paid Social
Chris Henrotin
Director of Business Dev
Andrea Cheung
Director of Creative Services
Jaydon Nolasco
Creative Associate
Noah Dove
Client Partner
Mike Rhee
Finance and Administration
Kelly Nickels
Creative Production
Amy Chau
Growth Analyst