Category: Uncategorized

CTV Isn’t Just a Brand Play —Here’s How to Make It Perform

You’re hearing a lot about CTV. It’s one of the fastest-growing channels in digital marketing. And not only are more advertisers starting to invest, more viewers are watching CTV content for more time every day. So why are marketers still hesitant? Part of the reason is that CTV’s optimization levers are slightly different from the […]

Are You Ready for CTV? Here’s How to Know

Most brands are curious about CTV. But wanting to try it and being ready to leverage it effectively are two different things. Here’s the truth: CTV isn’t magic. It won’t fix a broken funnel. It won’t save bad marketing. And it sure won’t work as well, if you’re missing the basics. So what are some […]

How Meta’s AI Engine Actually Finds Your Next Customer (and What That Means for Your Ad Strategy)

If you’re running ads on Facebook or Instagram, here’s the uncomfortable truth: you’re no longer really “running” them. The machine is. Meta’s advertising platform has evolved into something fundamentally different from what most marketers think they’re using. It’s not a targeting tool you control—it’s a prediction engine you train. Understanding this shift isn’t just academically […]

Why Your Best Customers Aren’t Clicking Your Ads: The Performance Branding Secret

“We’ve been sold a lie about attribution modeling that benefits ad platforms, not advertisers.” -Bryan Karas Competitive costs in the digital marketing world are at a breaking point. With Meta’s ad costs up 30% and every brand fighting over the same pool of ready-to-buy customers, something’s got to give.  In a recent episode on the […]

The Coming Boom for Freelancers

Freelancers are likely to find themselves in more demand in the future, with 47% of hiring managers more likely to hire independent professionals since the COVID-19 crisis than the were in the future, according to new research by the giant freelance platform Upwork.

Designing Ad Creative During COVID-19

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.17.6″ module_alignment=”center” collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.17.6″ text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.6em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”center” global_colors_info=”{}”] COVID-19 has created numerous challenges for society. We’re working differently, shopping differently, and communicating differently. 

The Pros and Cons of Comparative Advertising

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.17.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” text_font_size=”18px” text_line_height=”1.6em” text_text_color=”#000000″ max_width=”700px” module_alignment=”center” sticky_enabled=”0″] Subway came out with an ad campaign that wants us to take a break from the burger. It shows Ronald McDonald “taking […]

COVID-19 is Changing Everything About the 2020 Holiday Shopping Season. Is Your Business Ready?

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.17.6″ text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.6em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”center” global_colors_info=”{}”] The holiday shopping season is nearly upon us. It’s that time of year when every article you read for the next few weeks will give you the same […]