Category: Uncategorized

Why Your Best Customers Aren’t Clicking Your Ads: The Performance Branding Secret

“We’ve been sold a lie about attribution modeling that benefits ad platforms, not advertisers.” -Bryan Karas Competitive costs in the digital marketing world are at a breaking point. With Meta’s ad costs up 30% and every brand fighting over the same pool of ready-to-buy customers, something’s got to give.  In a recent episode on the […]

Designing Ad Creative During COVID-19

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.17.6″ module_alignment=”center” collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.17.6″ text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.6em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”center” global_colors_info=”{}”] COVID-19 has created numerous challenges for society. We’re working differently, shopping differently, and communicating differently. 

The Pros and Cons of Comparative Advertising

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.17.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” text_font_size=”18px” text_line_height=”1.6em” text_text_color=”#000000″ max_width=”700px” module_alignment=”center” sticky_enabled=”0″] Subway came out with an ad campaign that wants us to take a break from the burger. It shows Ronald McDonald “taking […]

COVID-19 is Changing Everything About the 2020 Holiday Shopping Season. Is Your Business Ready?

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.17.6″ text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.6em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”center” global_colors_info=”{}”] The holiday shopping season is nearly upon us. It’s that time of year when every article you read for the next few weeks will give you the same […]