Why we’re all in on performance branding – and how it can transform your growth.

Welcome to the Playbook Blog

Get the latest insights on marketing breakthroughs for high-growth brands.

Most Recent Blog

How We Measure the Value of Brand Campaigns

We talk to lots of brands with plenty of budget but even more frustration with persistently increasing acquisition costs. When we ask whether they’re ready and willing to invest in ...

Bryan Karas

May 8, 2025

LIFETIME VALUE

In a Growth Slump? Shift Your Focus to the Right KPIs

Bryan Karas

October 5, 2022

LIFETIME VALUE

Advertising Channel Expansion: Which Channels Should You Prioritize?

Bryan Karas

October 3, 2022

LIFETIME VALUE

How Improving Customer Experience Can Help You Battle the Loyalty Recession

Bryan Karas

September 28, 2022

LIFETIME VALUE

Advertising Channel Expansion: When Is It Time to Test?

Bryan Karas

September 23, 2022

LIFETIME VALUE

CBD Advertising on Facebook: Red-Tape Workarounds and Strategies for Success

Bryan Karas

August 23, 2022

LIFETIME VALUE

What is Product Channel Fit and Why is it Crucial to Growth?

Bryan Karas

August 8, 2022

LIFETIME VALUE

Designing Ad Creative During COVID-19

Bryan Karas

October 8, 2020

LIFETIME VALUE

The Pros and Cons of Comparative Advertising

Bryan Karas

September 21, 2020

LIFETIME VALUE

COVID-19 is Changing Everything About the 2020 Holiday Shopping Season. Is Your Business Ready?

Bryan Karas

September 17, 2020

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