Why we’re all in on performance branding – and how it can transform your growth.

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Get the latest insights on marketing breakthroughs for high-growth brands.

Most Recent Blog

Why CTV isn’t the only Performance Branding Channel

CTV has become a go-to for performance branding, blending the broad reach of traditional TV with the precision of digital targeting. But as powerful as CTV is, it’s not the ...

Playbook Media

July 10, 2025

a galaxy of blue hexagons with the word "data" inside of them

LIFETIME VALUE

Get More from Your Meta Money, Part 4: Feed the Algorithm

Bryan Karas

February 21, 2024

three people sitting in a museum looking at a wall of people's faces

LIFETIME VALUE

Get More from Your Meta Money, Part 3: Consolidate Campaigns

Bryan Karas

February 14, 2024

A shopping display with handbags

LIFETIME VALUE

Get More from Your Meta Money, Part 2: An Advantage+ Shopping Hack for Lead Generation

Bryan Karas

February 6, 2024

LIFETIME VALUE

Get More from Your Meta Money, Part 1: Consolidate Your Audiences

Bryan Karas

January 30, 2024

LIFETIME VALUE

New-Channel Tests: How Can You Tell If They’re Working?

Bryan Karas

October 10, 2022

LIFETIME VALUE

In a Growth Slump? Shift Your Focus to the Right KPIs

Bryan Karas

October 5, 2022

LIFETIME VALUE

Advertising Channel Expansion: Which Channels Should You Prioritize?

Bryan Karas

October 3, 2022

LIFETIME VALUE

How Improving Customer Experience Can Help You Battle the Loyalty Recession

Bryan Karas

September 28, 2022

LIFETIME VALUE

Advertising Channel Expansion: When Is It Time to Test?

Bryan Karas

September 23, 2022

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