Why we’re all in on performance branding – and how it can transform your growth.

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Get the latest insights on marketing breakthroughs for high-growth brands.

Most Recent Blog

Why CTV isn’t the only Performance Branding Channel

CTV has become a go-to for performance branding, blending the broad reach of traditional TV with the precision of digital targeting. But as powerful as CTV is, it’s not the ...

Playbook Media

July 10, 2025

Marketers are burning through their money dedicated to ad spend without incrementality testing.

LIFETIME VALUE

Run These Incrementality Tests to Free Up Wasted Marketing Budget

Dereka Smith

January 10, 2025

LIFETIME VALUE

Performance Branding: The Strategy to Reduce CAC and Boost Customer Loyalty

Dereka Smith

November 25, 2024

LIFETIME VALUE

Conquer Q5: 7 Takeaways from Our Webinar with TikTok and Oddacity

Bryan Karas

November 19, 2024

Many traffic signs piled onto each other

LIFETIME VALUE

Is It Time to Ditch Your Agency? These Signs Point to Yes

Bryan Karas

June 26, 2024

A crowd of blurred poeple walking up a broad flight of stairs.

LIFETIME VALUE

4 Mistakes to Avoid When Creating Google Ads Audiences

Bryan Karas

June 12, 2024

Crowd of blurred action and people in a shopping district

LIFETIME VALUE

3 Ways to Use Audience Lists to Power Up Your Performance

Bryan Karas

May 29, 2024

Multi-colored illustrated funnel with a cartoon hand drawing a connecting line

LIFETIME VALUE

One Client’s Road to a Healthier Media Mix—Could It Work for You?

Bryan Karas

May 23, 2024

The words "be smart" with an illustration of a light bulb.

LIFETIME VALUE

A Cleanse for Your Unhealthy Search and Social Attribution

Bryan Karas

May 14, 2024

Woman with a brown ponytail in a lab coat pouring blue liquid from a beaker into a test tube.

LIFETIME VALUE

“Search won’t scale, and social won’t work.” Now what?

Bryan Karas

May 8, 2024

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