Capture Q5: Go full-funnel with TikTok, Oddacity, and Playbook

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• It can't be manually removed and is automatically created whenever conditions are met.

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• The individual contents of this storage entry expire automatically upon specific dates determined by HubSpot Product. Often, these are 48 hours.
• It can't be manually removed and is automatically created whenever conditions are met.

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This cookie is set by HubSpot’s CDN provider because of their rate limiting policies. It expires at the end of the session. Learn more about Cloudflare cookies.

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This cookie is set by HubSpot’s CDN provider because of their rate limiting policies. It expires at the end of the session. Learn more about Cloudflare cookies.

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This cookie is set by HubSpot's CDN provider and is a necessary cookie for bot protection. It expires in 30 minutes. Learn more about Cloudflare cookies.

Analytics cookies

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• The main cookie for tracking visitors.
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• It expires in 6 months.

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• This cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts.
• It contains an opaque GUID to represent the current visitor.
• It expires in 6 months.

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• This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
• It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
• It expires in 30 minutes.

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• Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser.
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• It contains the value "1" when present.
• It expires at the end of the session.

If you are logged in to HubSpot, HubSpot will set additional authentication cookies. Learn more about cookies set in the HubSpot product. You can also see whether a contact accepted these cookies in their timeline.

Functionality cookies

Chatflow cookie

This is the cookie used for the chatflows tool. If you're a visitor, this allows you to chat with a representative on the site.

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• This cookie is used to recognize visitors who chat with you via the chatflows tool. If the visitor leaves your site before they're added as a contact, they will have this cookie associated with their browser.
• With the Consent to collect chat cookies setting turned on:
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  • The messagesUtk cookie will be treated as a necessary cookie.

• When the Consent to collect chat cookies setting is turned off, the messagesUtk cookie is controlled by the Consent to process setting in your chatflow.
• HubSpot will not drop the messagesUtk cookie for visitors who have been identified through the Visitor Identification API. The analytics cookie banner will not be impacted.
• This cookie will be specific to a subdomain and will not carry over to other subdomains. For example, the cookie dropped for info.example.com will not apply to the visitor when they visit www.example.com, and vice versa.
• It contains an opaque GUID to represent the current chat user.
• It expires after 6 months.

Chatflow cookie consent text

With the Consent to collect chat cookies setting enabled, HubSpot will prompt visitors for consent to drop a cookie in their browser before the start a chat or when they attempt to the leave the page during a chat conversation. This cookie is used to interact with website visitors and provide a visitor's chat history.

If you choose to display the banner before the visitor starts a chat and the visitor does not give consent, they will not be able to start the chat.

If you choose to display the banner upon exit intent, however, the visitor can start the chat, but if they don't consent to cookies before navigating away from the page, the chat widget will reset and the conversation will end.

With this setting disabled, a visitor can start a chat and give consent to process their information via the Consent to process setting.

Visitors can also accept or decline cookies on the HubSpot cookie banner if it is enabled on your pages.

• If a visitor accepts the cookie when they start a chat, but then clicks Decline on the HubSpot cookie banner, the cookie will be removed.
• If a visitor clicks Decline on the HubSpot cookie banner before starting a chat, HubSpot will not drop a cookie or prompt them to consent to cookies in the chat widget.

Advertisement cookies

Advertisement cookies are ad pixel cookies (such as Facebook, LinkedIn and Google) that you can opt to install using the HubSpot ads tool.

If you have the Facebook pixel code installed on your website, Facebook may set a cookie in a visitor's browser.

If you use the HubSpot ads tool to select and install your Facebook pixel on pages with the HubSpot tracking code, HubSpot will link the placing of that pixel code to the cookie notification banner. If you require opt-in consent via this banner, the Facebook pixel will not be able to set any cookies until the visitor has have opted in.

If you manually placed the pixel code on pages (e.g., by editing your site header HTML), HubSpot will not be able to control the visitors Facebook is able to set cookies on.

For additional information, refer to Facebook's business tools terms and Facebook's cookie consent guide.

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However, you can put code in place to know when a visitor has accepted or declined HubSpot cookie tracking, then send that information to your third-party system. Learn more about using HubSpot's consent banner for third-party scripts.