Creative Strategist

Remote (LA proximity is a nice to have) | Compensation: $60,000–$70,000 annually

About Playbook Media

Playbook Media is a growth marketing agency founded in 2017 by CEO Bryan Karas, a former founding member of Facebook’s Disruptors team. We work with high-growth brands across D2C, financial services, SaaS, and beyond, combining deep marketing analytics and strategy with best-in-class paid media and creative to drive transformative growth. Rather than assuming more media spend is the answer, we start with a holistic analysis of what’s actually curtailing growth, then build a custom approach for each client. Our Creative Services team is central to that: developing the high-performing, multimedia creative that fuels paid media campaigns across Meta, TikTok, and other channels. We’re looking for a Creative Strategist to join that team.

The Role

You’ll own creative strategy for a portfolio of clients end to end: research, concepting, briefing, directing editors through revisions, and then getting on camera with the client to explain why it’s going to work. This is not a behind-the-scenes ideation role.

You’re the person the client trusts to tell them the truth about their creative, in the room, live.

You’ll work directly with editors, designers, and a project manager to keep concepts moving without losing the thinking that made them good in the first place. And you’ll be expected to have opinions. Not vibes; opinions you can defend with a customer insight or a piece of performance data.

What You'll Actually Do

Build Creative Strategy, Not Just Content Ideas

Diagnose what’s actually working in an account and why, using both the numbers (CPA, thumbstop) and content analysis (persona, messaging, format, creator).
Turn customer and competitive research (social listening, competitor teardown, customer language) into a testing roadmap the whole team can execute against.
Keep a genuine pulse on the industry: new formats, platform policy shifts, what’s breaking through on TikTok this month versus what’s played out.

Brief It, Then Fight For It

Write briefs an editor can pick up and execute easily, provide clear actionable notes and feedback that will improve the final edit.
Protect the strategic intent of a concept through production, so what ships still does what it was built to do.

Interface With Clients

Present concepts, creative learnings, and what’s coming next directly to clients with confidence.
Explain not just what performed, but why, in language a non-creative stakeholder can act on.
Partner with client teams on day-to-day communication and project updates so nothing falls through the cracks between meetings.
Build trust with clients.

Signs You're Our Person

You’ve watched an ad, paused it, and rewatched the first three seconds just to figure out how the hook worked.
You separate “this got a lot of comments” from “this actually drove revenue,” and you know those are two different conversations.
You’ve got a take on why a category is stuck creatively, and creative solutions to improve performance.
Ability to Navigate multiple clients at once and multiple projects in different stages of production.

What You Bring

1–3 years in digital marketing, performance creative, or paid social; agency experience is a plus.
A Strong interest in advertising and love of social media and social trends. Interest in pop culture and trends in the zeitgeist
Comfort presenting on camera, live, to a client who might push back.
Sharp writing and sharper judgment about what to cut.
Enough organization to run multiple accounts without anything slipping, and enough curiosity that the process never goes stale.

Nice to Have

Experience with Compliance-heavy, insurance, health, wellness, or supplement brands.
Hands-on UGC or testimonial-style content experience.
Copywriting or scripting chops.
Experience directing freelance creative talent.

How We Work

Slack for everything.
Weekly brainstorms built to actually get the creative juices flowing.
A tight feedback loop: your idea can be in market and reporting data back within the same testing cycle.

Compensation & Benefits

Competitive salary and bonus program
401(k) with company match
Medical, Dental, and Vision coverage
Uncapped vacation and sick time
Training and personal development support
Primarily remote work environment, with optional quarterly regional get-togethers
Parental leave

Playbook Media provides equal employment opportunities to all employees and applicants and prohibits discrimination or harassment of any kind based on race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other status protected by applicable law.

Creative Strategist