Why we’re all in on performance branding – and how it can transform your growth.

Branding to Perform: Collapse the Funnel for a Competitive Edge

Stop Flying Blind with Your Marketing Budget

Why This Matters to You

Stop Flying Blind with Your Marketing Budget

Marketers struggle to prove brand campaign effectiveness. Performance campaigns show clear conversions, but brand investments feel like a gamble. Most organizations can't connect brand awareness to bottom-line results.

Without proper measurement, you over-invest in underperforming channels and under-invest in effective ones. Organizations with comprehensive measurement frameworks achieve a 44% increase in effectiveness by optimizing media, creative, and measurement, which is crucial for hitting revenue goals.

CFOs and leadership demand accountability and concrete ROI from every marketing dollar, especially brand investments. Successful marketers confidently present data-driven insights linking brand activities to business outcomes.

What You'll Walk Away With

Actionable Frameworks You Can Implement Immediately

Battle-tested measurement framework balancing performance and brand building. Learn to structure lift studies that optimize campaigns in real-time.

The Strategic Roadmap for Modern Measurement

Implement MMM and Multi-Touch Attribution without complexity. Discover when to use each, plus steps for data analysis and budget-aligned testing.

Real Results from Real Brands

See exactly how leading brands achieved breakthrough results. Get specific tactics and strategies, not just headline numbers.

82%
Reach Increase
(OhmConnect)
1.8X
Lead Volume Increase
(NCSA)
31%
Cost Per Acquisition Reduction
(Indochino)
38%
ROAS Increase
(Indochino)
Speakers Section

Meet Your Speakers

Bryan Karas

Bryan Karas

CEO, Playbook Media

Bryan leads Playbook Media's innovative approach to integrated brand and performance marketing, helping brands achieve measurable growth through unified measurement strategies.

Stephanie Worthy

Stephanie Worthy

Agency Team Lead, Meta

Stephanie helps agencies unlock Meta's full-funnel measurement capabilities and prove the ROI of upper-funnel brand investments.

Will Burghes

Will Burghes

Head of Professional Services, Rockerbox

Will guides enterprise brands in implementing MMM and MTA frameworks that connect brand awareness to bottom-line results.

Transform Your Marketing ROI Today

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