Performance Branding: The Strategy to Reduce CAC and Boost Customer Loyalty
Picture a new sneaker brand launching in a crowded market. Instead of shouting “Buy Now,” they take a smarter approach. They release a short film of a runner training for her first marathon, collaborate with fitness influencers sharing real stories, and launch a campaign inviting people to share their “firsts” tied to stepping forward in […]
Conquer Q5: 7 Takeaways from Our Webinar with TikTok and Oddacity
With many brand eyes locked in on Q4, many are neglecting to plan for a season quickly emerging as another potential revenue boom: Q5. Brands in verticals like health & wellness, personal finance, travel & hospitality, and career planning have a potential jackpot waiting for them in Q5: a broad audience eager to discover and […]