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The Emerging Advertising Trend That Might Spell Trouble for Google and Meta

I’ve been preaching about the wisdom of upper-funnel advertising investment for a while, and I’ve got some words of caution for Google and Meta: brands are starting to listen. There’s a reason I’m so bullish on the upper funnel; as we diversify our clients’ ad spend into upper-funnel initiatives, e.g. Connected TV, we are seeing […]