Category: Marketing

Why Top Marketers Are Ditching Safe Data for Bold Ideas

In an era where marketers obsess over every decimal point in their analytics dashboards, a quiet rebellion is brewing. The pendulum of data-driven decision-making has swung too far, and industry leaders are starting to push back. When Marketing Lost Its Soul The digital advertising landscape has become a sea of sameness. According to Dr. Karen […]

Run These Incrementality Tests to Free Up Wasted Marketing Budget

  With the new year in full swing, many marketing teams sit on unused budgets from the last fiscal year. Rather than lose those funds or scramble to reallocate them, now’s the perfect time to run incrementality tests: show where your spend is working, and where it’s not, to inform optimizations for the months ahead. […]

Performance Branding: The Strategy to Reduce CAC and Boost Customer Loyalty

Picture a new sneaker brand launching in a crowded market. Instead of shouting “Buy Now,” they take a smarter approach. They release a short film of a runner training for her first marathon, collaborate with fitness influencers sharing real stories, and launch a campaign inviting people to share their “firsts” tied to stepping forward in […]

Is It Time to Ditch Your Agency? These Signs Point to Yes

We recognize the clues that it’s time to find a new advertising agency. If you think this sounds like you, here are 10 sure signs.

4 Mistakes to Avoid When Creating Google Ads Audiences

If you don’t use Google Ads well, you run the risk of missing the people who are actually qualified to purchase your product or service.

3 Ways to Use Audience Lists to Power Up Your Performance

Don’t make the mistake we see many brands making and ignore the long-term impact your customer data can make.

One Client’s Road to a Healthier Media Mix—Could It Work for You?

Understand the dynamics of your search advertising while shifting the bulk of your budget to social.

No Time for a Marketing Audit? Make These Four Search Fixes

In the spirit of helping smart brands spend money effectively, here are four common themes to address in your search campaigns.