Category: Growth Strategies

Get More from Your Meta Money, Part 1: Consolidate Your Audiences

In this multiple-part series, we’re highlighting how to become a savvier Meta marketer. First up: three steps to consolidating your audiences.

New-Channel Tests: How Can You Tell If They’re Working?

So you’ve decided to expand your channel portfolio and test new platforms. How can you prep for success?

In a Growth Slump? Shift Your Focus to the Right KPIs

In The Marketer’s Guide to Battling Growth Stagnation in 2022, get five battle-ready strategies to survive slumps and escape growth plateaus.

Advertising Channel Expansion: Which Channels Should You Prioritize?

As we explain in our Complete Guide to Channel Expansion, recognizing the need to diversify your channel mix is the easy part. In a digital marketing landscape where new channels and features emerge by the quarter, choosing the right channels to test is a more complicated challenge. The first, and most fundamental, step in this […]

How Improving Customer Experience Can Help You Battle the Loyalty Recession

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]In June, consumer spending in the U.S. dropped for the first time this year. According to consumer spending data shared by the Commerce Department, “purchases of goods and services, adjusted for changes in prices, […]

Advertising Channel Expansion: When Is It Time to Test?

Channel expansion is widely understood as important to successful advertising strategies; it’s always a good time to test new opportunities.

What is Product Channel Fit and Why is it Crucial to Growth?

Product channel fit may be a lesser-known concept than product market fit, but while it can be overlooked, don’t underestimate this important strategy to improve product growth.  If you’re new to product channel fit, this guide will introduce you to what it is, how it works, and why it matters if you want to grow.  […]