Category: Growth Strategies

Performance Branding: The Strategy to Reduce CAC and Boost Customer Loyalty

Picture a new sneaker brand launching in a crowded market. Instead of shouting “Buy Now,” they take a smarter approach. They release a short film of a runner training for her first marathon, collaborate with fitness influencers sharing real stories, and launch a campaign inviting people to share their “firsts” tied to stepping forward in […]

Conquer Q5: 7 Takeaways from Our Webinar with TikTok and Oddacity

With many brand eyes locked in on Q4, many are neglecting to plan for a season quickly emerging as another potential revenue boom: Q5. Brands in verticals like health & wellness, personal finance, travel & hospitality, and career planning have a potential jackpot waiting for them in Q5: a broad audience eager to discover and […]

Is It Time to Ditch Your Agency? These Signs Point to Yes

We recognize the clues that it’s time to find a new advertising agency. If you think this sounds like you, here are 10 sure signs.

4 Mistakes to Avoid When Creating Google Ads Audiences

If you don’t use Google Ads well, you run the risk of missing the people who are actually qualified to purchase your product or service.

3 Ways to Use Audience Lists to Power Up Your Performance

Don’t make the mistake we see many brands making and ignore the long-term impact your customer data can make.

One Client’s Road to a Healthier Media Mix—Could It Work for You?

Understand the dynamics of your search advertising while shifting the bulk of your budget to social.

A Cleanse for Your Unhealthy Search and Social Attribution

We’ve laid out steps to cleanse your system of its last click addiction and move toward a healthier marketing approach.

“Search won’t scale, and social won’t work.” Now what?

Many brands have come to Playbook Media facing this exact scenario. The good news: you likely don’t need to spend more to fix it.

Get More from Your Meta Money, Part 10: Test Broad Vs. Strategic Targeting

Broad targeting? Audience segmentation? Learn the best ways to highlight your product catalog with Meta ads.

No Time for a Marketing Audit? Make These Four Search Fixes

In the spirit of helping smart brands spend money effectively, here are four common themes to address in your search campaigns.