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The Emerging Advertising Trend That Might Spell Trouble for Google and Meta

I’ve been preaching about the wisdom of upper-funnel advertising investment for a while, and I’ve got some words of caution for Google and Meta: brands are starting to listen. There’s a reason I’m so bullish on the upper funnel; as we diversify our clients’ ad spend into upper-funnel initiatives, e.g. Connected TV, we are seeing […]

Conquer Q5: 7 Takeaways from Our Webinar with TikTok and Oddacity

With many brand eyes locked in on Q4, many are neglecting to plan for a season quickly emerging as another potential revenue boom: Q5. Brands in verticals like health & wellness, personal finance, travel & hospitality, and career planning have a potential jackpot waiting for them in Q5: a broad audience eager to discover and […]