Producing Direct Response Video Creative that Converts.

Challenge

Develop video ad creative that drives high Facebook and Instagram clickthroughs and conversions – at varying budget levels.

The Playbook

Partner with high-end LA Production Studios to use their excess capacity between brand projects for single day, cost-efficient shoots
Structured video creative in modular formats, resulting in 100s of assets
<5 week turnaround from concepting to launch
Test different video components to determine the best performing combination
Leverage cut-downs from the master video to drive ongoing results in lower funnel audiences

Results

8X

8X scale in spend on the Facebook platform

996%

996% increase in conversions

23%

23% decrease in CAC (Cost to Acquire a Customer)

We needed to efficiently scale conversions from Facebook during the peak summer period. Playbook Media helped us 10X our conversions while lowering our overall CAC.